1 spot left this quarter.If we are not a fit, I will tell you fast.
Sharel Shamis
Amazon & Walmart PPC

Amazon and Walmart PPC
that scales profitably

Data-driven PPC strategy, product positioning, and category insight. 7+ years hands-on as a manager and as a seven-figure Amazon seller.

If your ads are a mess, TACOS is creeping up, or your launches stall after the first push, I find the leaks, fix the structure, and give you a simple plan your team can run to get back to profitable growth.

7+ years hands-on PPCSeven-figure Amazon sellerAmazon + Walmart7 to 9 figure brands
Book a consultation See the numbers
Sharel Shamis talking to camera about Amazon PPC

The number 1 ingredient behind every successful Amazon business

$14.2M
Ordered product sales in one managed brand year
100+
Brands grown across the US and Europe
7+
Years of daily Amazon and Walmart PPC
9
Figures: the ceiling of accounts managed
Where I work

Four Amazon marketplaces,
and Walmart alongside

Same operator, four storefronts. Ranking behaviour, CPCs and shopper intent are not the same in Manchester as they are in Munich, and the account structure has to respect that.

  • Seven-figure Amazon seller in my own right, not just an account manager
  • Every ad type in the console, plus DSP and Amazon Marketing Cloud
  • Walmart Marketplace run alongside Amazon where it earns its place
Advertising, managed daily
Seller Central and Amazon Ads consoles
Amazon UK
amazon.co.uk
Amazon US
amazon.com
Amazon Canada
amazon.ca
Amazon Germany
amazon.de
Sponsored ProductsSponsored BrandsSponsored DisplaySponsored Brands VideoDSPAmazon Marketing Cloud
Walmart Marketplace campaigns structured and scaled on the same principles.
Client results

Real accounts. Real dashboards.

These are the actual Seller Central screenshots, not a redrawn version of them. Brand names stay confidential, the numbers are exactly as they came out of the account.

Brand A, full year against last year
Supplements. Marketplace total, units and ordered product sales.
+91%
sellercentral.amazon.com $14.2M year · 792,538 units
Amazon Seller Central sales snapshot for Brand A: 792,538 units ordered and $14,223,149 in ordered product sales for the year, against $7,462,299 the year before. Click to enlarge

Unedited screenshot. Tap a marker for what it shows.

Brand B, one month, three ways
Month to date against last month and the same month a year ago.
+105%
sellercentral.amazon.com $2.83M month to date · 156,035 units
Amazon Seller Central sales snapshot for Brand B: 156,035 units and $2,832,606 month to date, against $1,379,676 in the same month last year. Click to enlarge

Unedited screenshot. Tap a marker for what it shows.

Brand C, year to date against last year
Marketplace total, units and ordered product sales.
+77%
sellercentral.amazon.com $2.79M YTD · 124,045 units
Amazon Seller Central sales snapshot for Brand C: 124,045 units and $2,792,313 year to date, against $1,576,873 last year. Click to enlarge

Unedited screenshot. Tap a marker for what it shows.

Profit leak calculator

How much is your account giving away?

This is the arithmetic I run in the first ten minutes of every audit. Move the sliders to your own numbers.

Total across Sponsored Products, Brands, and Display.

Ordered product sales, organic and ad-driven together.

Where the account should sit once the waste is cut and structure is fixed.

Annual spend above your target
$0

Your current TACOS
Spend at your target TACOS
Gap, per month
Spending now
At target TACOS

Rough arithmetic, not a promise. Not all of that gap is waste, and some spend is buying rank you want to keep. The point is the size of the number nobody is looking at. The real figure comes out of an audit.

Built for brands that want profitable growth,
not just more spend

Great fit if you
  • TACOS is up and profit is down
  • Spend is leaking into junk traffic
  • Launches stalled and ranking did not stick
  • Structure is messy and hard to manage
  • You want clear weekly next steps
Not a fit if you
  • You want set and forget PPC
  • You only care about revenue
  • You want to keep spending on ads that are not profitable
  • You want instant fixes without changes
Services

Choose the level of support that matches your team

Six ways to work together, from full management to a single session on one bottleneck.

Full Amazon PPC Management

End-to-end management, optimisation, and scaling with clear reporting.

Ongoing

PPC Audits and Strategy Build

A deep audit and a practical plan that your team can execute.

One-off

Walmart PPC Management

Structured campaigns and scaling strategy for Walmart Marketplace.

Ongoing

Seasonal and Launch Strategies

Launch and peak-season planning to protect margin and grow rank.

Project

Consulting and Team Training

Workshops, playbooks, and training to level up your internal team.

Project

One-to-one Strategy Sessions

Focused problem-solving on a specific goal or bottleneck.

Hourly
Book a consultation

Tell me your category, goals, and current challenges.

My process

A structured approach that turns complexity into clear actions

01
Step in and analyse
STEP 01

Step in and analyse

Audit account structure, search terms, placements, and product positioning.

STEP 02

Diagnose problems and opportunities

Identify wasted spend, missing coverage, and quick wins.

STEP 03

Build the strategy

Create a full plan across Amazon and Walmart where relevant.

STEP 04

Optimise execution

Bids, budgets, placements, negatives, and structure improvements.

STEP 05

Build systems

Simple processes so the work is repeatable and scalable.

STEP 06

Train your team

Playbooks and guidance so your team can execute confidently. Optional.

STEP 07

Monitor, report, scale

Scale what works, reduce TACOS over time, improve rank.

What I bring

What lands in your account

  • Seven years of daily Amazon and Walmart PPC experience
  • Real seller experience as a seven-figure Amazon seller
  • Deep understanding of ranking behaviour and TACOS management
  • Experience managing brands from seven to nine figures
  • Strong background in systems, processes, and team building
  • Fast execution, clear communication, and actionable insights
Results delivered

Where it shows up

Scaled brands

From zero to seven figures, across multiple brands.

Lower TACOS

Reduced TACOS in competitive, high-CPC categories.

Faster launches

Launch strategies that improved organic ranking faster.

Operational leverage

Systems that saved teams hours every week.

  • Restructured accounts to regain control and profitability
  • Managed PPC for pets, apparel, home, kitchen, supplements, beauty, and B2B
  • Advised brands that moved from losing money to profitable growth
What clients say

The people who see the account every week

Working with Sharel is working with a true partner. His care and devotion to our account is so great, and he takes our wins and losses so personally, that sometimes we forget he's not part of the founding team. Add to that his continuously evolving expertise and the time he invests in us as a client, and you cannot ask more from a PPC manager.

Client
Seven-figure Amazon brand, supplements

I've been working with Sharel for about a year and the experience has been amazing, both on the professional and non-professional level. The first thing, which is the most important in my opinion, is that he truly cares about your business. That alone is a good enough reason to work with him. On a professional level, he definitely knows what he's doing and is very knowledgeable in everything PPC related. I highly recommend working with him.

Client
Eight-figure Amazon brand, toys

Names withheld at the clients' request. Happy to arrange a reference call once we are talking properly.

Sharel Shamis, Amazon PPC manager and seven-figure Amazon seller
About

I have sat on both sides of the account

I'm an Amazon PPC manager and a seven-figure Amazon seller, so I know what it feels like when TACOS climbs, spend gets wasted, and launches stall.

I do not just manage ads. I fix what is breaking profit: account structure, targeting, budgets, placements, and the product and listing decisions that drive ranking and conversion.

I helped grow 100+ brands across the US and Europe, from 6 to 9 figures. I started at Nomadz when it was small and helped build the systems behind the results: onboarding, playbooks, and training that turned teams into top performers.

If you want clear diagnosis, clean execution, and a plan that cuts wasted spend and drives profitable ranking, that is what I bring.

Free, no email required

The 16-point PPC leak checklist

The exact list I work through in the first hour of an audit, in plain language, with the reason each line matters. Run it on your own account this afternoon. If four or more come back ugly, we should talk.

Open the checklist Have me run it instead
On camera

Where I think out loud

17 Amazon PPC breakdowns from the Nomadz PPC channel: structure, TACOS, launches and peak season. No guru voice, no theory that has not been run in a live account.

8:37 How We Use Sponsored Brand Video To Increase Organic Sales 7:47 This Tool Will Change How You Scale PPC Forever 4:36 The EXACT Strategy We Use To Maximize Profit For Christmas 9:43 The Fastest Way to Lower Your ACOS (It’s NOT What You Think) 10:45 How Smart Sellers Prepare PPC for Black Friday (Last Minute Checklist) 8:33 How I Use Amazon Marketing Cloud To Boost Sales and Profits 15:11 How Top Amazon Brands Scale With These 3 PPC Strategies (Real Examples) 8:40 These 3 (+1) Black Friday PPC Strategies Will Boost Your Sales This Q4 6:22 These PPC Mistakes Are Killing Your Sales 9:03 How to Make Product Targeting so Simple it Feels Like Cheating 7:16 How to Boost Your Profits This Prime Day 7:36 Amazon PPC Strategy: Drive Sales Even with Low Conversion Rates 9:28 Simple Guide to Amazon PPC Campaign Structuring 9:14 Amazon PPC Tips for New Products Launches 12:55 The 3 PPC Mistakes That Are Burning Your Budget Right Now 7:01 Amazon PPC for Back to School Season 2025 10:11 How to Prepare for Prime Day 2025

Subscribe on YouTube

New Amazon PPC breakdowns as they land.

Notes from live accounts

What is actually working in accounts this month, posted as it happens.
FAQ

The questions I get asked first

What types of brands do you work with?
I work with brands across a wide range of categories including pets, apparel, home, kitchen, supplements, beauty, and B2B. The common thread is brands that care about profitable growth, not just revenue at any cost. Whether you're at seven figures or scaling towards nine, I adapt my approach to your stage and goals.
Do you manage both Amazon and Walmart?
Yes. I manage PPC on both Amazon and Walmart Marketplace. Many brands benefit from a unified strategy across both platforms, and I can help you structure campaigns, allocate budget, and scale profitably on each.
Can you do a one-off audit before ongoing management?
Absolutely. A PPC audit is often the best starting point. I'll analyse your account structure, search terms, placements, and overall strategy, then deliver a clear report with prioritised recommendations your team can act on. We can discuss ongoing management from there.
How do you report performance and actions?
I provide clear, regular reporting that focuses on the metrics that matter: TACOS, spend efficiency, ranking progress, and profitability. You'll always know what's happening, what I've done, and what's planned next. No vanity metrics, no fluff.
How quickly do we typically see meaningful improvements?
It depends on your starting point. Quick wins like cutting wasted spend or fixing structure issues often show results within weeks. Bigger strategic shifts, like improved ranking or lower TACOS, typically take 2 to 3 months of consistent work. I'll set realistic expectations upfront.
Do you train internal teams?
Yes. I offer consulting, workshops, and playbook creation to level up your internal team. Whether you want to reduce reliance on external support or simply improve in-house capabilities, I can build training tailored to your team's needs.
Book a consultation

Let's look at your account

Pick a time that works. Come with your category, your goals, and the thing that is currently annoying you most.

  • A straight read on what is wrong in the account
  • The two or three changes I would make first
  • Whether that is a job for me, or for your team
  • No pitch deck, no retainer talk unless you raise it
info@sharelshamis.com

Prefer email? Send your questions, partnership enquiries, or project details. I reply within 24 hours on business days.